Text Messaging for HOAs: 4 Reasons Your HOA Needs to Improve It

How is communication between HOA management and homeowners? Make use of text messaging for HOAs to make sure messages are read and replied to.

Email VS SMS

The day-to-day experience of an HOA board is largely composed of coordinating, communicating, and delegating. It requires connecting members to the right resources, answering common questions, and collecting payments.

While email is the most common form of communication, text messaging has become one of the most effective forms of communication and is now used across 73% of the real estate industry. Unlike email, SMS communication is opened within 90 seconds of receipt and elicits a response 3x faster.

Here are a few examples of how HOAs can use SMS to optimize your day-to-day operations:

 1. Keep a record of text communications with members

When reaching out to members for delayed payment, it’s crucial to have a record of each attempt to get in contact.

Your SMS software likely allows you to pull reports of how often you’ve reached out and if your resident has responded or opened your message.

This enables your team to set up a process or checklist of communications methods to collect late rent.

Log in to the software, see how many messages were sent – 4? 5? 10? If it meets the threshold, give your member a call and see if you can visit the property and discuss why they haven’t been responding.

2. Collect and answer questions and complaints through text messages

If your members need to get in touch with you as soon as possible with concerns or questions – texting provides your residents the opportunity to send in a message immediately.

+Bonus points for setting up automated responders that can answer frequently asked questions promptly and save your team time.

3. Notify members about important updates and answer questions ASAP

For instance, if there are changes to the HOA office availability or even changes in the neighborhood, a quick text message will be a great help.

In the message,  you can highlight the change and send it with a link directing the member to learn more about the update. Text messages are more likely to be read and understood than an email, which will likely be lost in your members’ inboxes.

4. Build your communications strategy with Notifii

Notifii Connect is a cloud-based platform that make communications seamless and easy. Segment your contact lists, pull reports, and send personalized bulk text messages in seconds on the Notifii platform.

 To learn more visit: Connect Your Community with Notifii

It is very important to establish and improve communication lines between the HOA and its members constantly. HOAs should take advantage of the digital tools available to them and ensure that members are notified, replied to, and accommodated accordingly. One of those valuable tools is text messaging for HOAs. Put some time into establishing your text communications, and you’ll see the difference soon enough!