Social media can be a valuable communication tool for HOAs. But, you need to adopt a strict HOA social media policy to keep members in check and avoid potential liability.
Social media can be a valuable communication tool for HOAs. But, you need to adopt a strict HOA social media policy to keep members in check and avoid potential liability.
Technology has certainly come a long way since the Internet first came to light. Gone are the days of snail mail and door-to-door newsletters. In today’s hyperconnected world, social media is king.
Like other organizations, homeowners associations can also benefit from social media. Having a social media policy, though, is key to an effective and harmonious existence online. But, before you can even begin to lay down your HOA policies for social media, you must first decide on a few things.
Every homeowners association should have an HOA communications policy, and it extends to social media as well. Typical HOA rules about social media dictate how homeowners should behave in an online setting.
It is also a good idea to tailor your rules according to the platform. For instance, if you have a Facebook group or page, make a set of HOA Facebook page rules. This way, you can avoid a nasty and costly HOA Facebook lawsuit.
Here are some HOA social media policy examples on the types of content that members can and can’t post:
Board members must only post content that’s related to the association. This includes meeting dates, community event details, new HOA rules, changes to existing HOA rules, and reminders of the deadline of dues.
It’s also a good idea to post links to association documents, such as the homeowners association bylaws, CC&Rs, a sundry of application forms, and the like.
Additionally, other content worth posting or sharing include:
All association members, including HOA board members on social media, must refrain from posting any content that falls under any of the following:
If a member violates any of these HOA social media rules, the HOA reserves the right to do one or all of the following:
Irresponsible social media use can lead to problems, which is why board members should familiarize themselves with the law to remain compliant. Remember that, under the Federal Communications Decency Act, your association may be found liable if a person, acting as a representative of the HOA, posts any defamatory or discriminatory statements. Therefore, you should exercise strict control of what members post or comment online.
Your association should also never post personal or privileged information as well as copyrighted or trademarked materials. Sharing such information or materials can lead to litigation as well. It’s also always a good idea to ask your attorney to review your HOA social media policy to make sure you’re not breaking any laws.
How can social media make HOA management easier?
Like most things, social media can work to benefit your community, but it can also harm it. It’s a great way to communicate with your residents, as long as you use it with care. Adopt a strict HOA social media policy and make sure to enforce it uniformly. In doing so, you can protect your association.
When in doubt, know that you always have the option of leaving social media to the experts. It’s a good idea to look at a reputable national directory like HOA Management for your association needs.
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